Insurance companies profit when you take less. We don't get paid unless you win — so we front every cost and handle every call.
4.4×Injury victims with a lawyer recover $77,600 on average — vs $17,600 without one, per a Martindale-Nolo consumer study.
Serving Plano and the greater Dallas–Fort Worth area.
Car Accident Cases
Every crash is different — and so is the way insurers try to minimize it. These are the car accident cases we handle for people across Plano and Collin County.
A driver who runs a red light usually hits the side of another car — and a side impact, or T-bone crash, leaves people with the least protection. Proving who had the light takes fast work: security and dash-cam footage and witness statements disappear within days, so we move to lock them down before the other driver's insurer argues the light was yellow.
A criminal DWI case punishes the driver — it doesn't pay your medical bills. Your injury claim is separate, and it can reach beyond the driver's own policy: under Texas's dram shop law, a bar or restaurant that kept serving someone who was obviously intoxicated can share responsibility for the crash.
Stop-and-go traffic on US-75, the Dallas North Tollway, and the Bush Turnpike makes rear-end crashes an everyday event in Plano. The driver who hits from behind is usually at fault — but insurers still fight the injuries, because whiplash and back injuries often don't show up for a day or two. Get checked by a doctor, and let us deal with the adjuster.
Hurt in an Uber or Lyft — as a passenger, another driver, or a pedestrian? Texas law requires $1,000,000 in liability coverage once a rideshare driver accepts a trip, and far less while the driver is only logged in and waiting. Which policy applies turns on what the app was doing at the moment of the crash — and the companies know it. We sort it out.
Multi-car pileups are the hardest crashes to untangle: several drivers, several insurers, and everyone pointing at someone else. Texas divides fault by percentage — you can still recover as long as you're not more than 50% responsible, with your award reduced by your share. We reconstruct the sequence of impacts so the blame lands where it belongs.
Don't see your crash here?
Call anyway. A free review tells you where you stand — whatever kind of crash it was.
Call (214) 466-2129 NowDay or Night
Crashes don't keep business hours, and neither do we. Call day or night and a real person answers — 24 hours a day, 7 days a week. Se habla español.
Call or tap the form. A real person — not a phone tree — hears what happened and tells you where you stand. Free, no obligation, no pressure.
Every adjuster call, every deadline, the evidence, and help coordinating your medical care. We front every dollar it costs to build your case.
We push for the maximum and try the case if they won't pay it. No recovery, no attorney fee — and you are never out of pocket along the way.
Why Hire Us
The other driver's insurer has adjusters and lawyers working to pay you as little as possible. Here's what changes when you have your own team.
You pay nothing up front — ever. We front every cost of building your case, and we only collect an attorney fee if we recover money for you. No recovery, no attorney fee. (Court costs and case expenses may apply and are explained clearly in your agreement before you sign.)
Since 1994 the firm has recovered $550M+ for injury victims and handled more than 20,000 cases. A few results:
Prior results do not guarantee a similar outcome. Every case is unique, and results depend on the facts and applicable law.
Your job is to heal. Ours is everything else — every adjuster call, every deadline, the evidence, your medical records, and help coordinating your care.
Founding partner George Goldberg spent his first two years in practice defending airlines and insurance companies in injury litigation before switching sides in 1996 — so when the adjuster calls with a low offer, we already know their next three moves.
The firm's recognitions include a Martindale-Hubbell Distinguished peer rating, The National Trial Lawyers, and the Million Dollar Advocates Forum — and senior partner James Loren has tried more than 50 cases to verdict. We represent clients across Plano and all of Collin County.
Goldberg & Loren, Personal Injury Attorneys · Serving Dallas–Fort Worth · 21 offices in 16 states · Intake open 24/7: (214) 466-2129
"I could not be more pleased with the personnel, process, and results I got from working with George Goldberg and his team."
"It was my first time needing to hire an attorney, and I was really happy with the entire process. Mr. Loren worked tirelessly for me while I recovered."
"Incredibly knowledgeable, great in court, and the settlement was way more than I expected."
Your first conversation is free and confidential, and there's no obligation to hire us. Call any time, or tell us what happened in the 60-second form — either way, you'll know where you stand.
Nothing up front — ever. The consultation is free, we front every cost of building your case, and we only collect an attorney fee if we recover money for you. No recovery, no attorney fee. (Court costs and case expenses may apply and are explained clearly in your agreement before you sign.)
Not before a free case review. First offers are low by design — adjusters are trained to settle before you know what your claim is worth. Signing usually ends your claim permanently, even if your injuries get worse. Let us look first; it costs you nothing.
It depends on your medical bills, lost wages, future treatment, and what the crash has taken from your life. Insurers hope you'll guess low. A free case review gives you a realistic range before you accept anything.
In Texas you generally have two years from the crash to file. Evidence disappears far sooner: camera footage gets erased and witnesses move. The sooner we start, the stronger your case.
Most cases settle without a trial. But insurers track which firms actually try cases — and pay more to avoid facing them. With 50+ trials taken to verdict, we negotiate from strength. If they won't pay fairly, we're ready.
You may still have a strong claim. In Texas you can recover as long as you're not more than 50% responsible — your recovery is simply reduced by your share. Don't accept the insurer's version of fault; get a free review first.
One call, 24/7. Nothing up front, nothing out of pocket, and no fee unless we win.