Retainer Reach · Internal Review
92 landers + 176 NEW TAGs landers + 98 PPC rep landers · 22 markets · every page except the PPC rep landers has an EN/ES switch (header toggle or the "Se Habla Español" chip) · add ?lang=es to any URL to land in Spanish · national pages accept ?geo=frisco-tx etc. · forms redirect to /thank-you.html
One page serves every market: ?geo= swaps the phone number and GTM container, ?ct= points the return CTA at the matching lander, ?lang=es lands in Spanish.
Group B · Headings
Group C · Headings + Partners' Photo
Group B is built to the client's H1/H2/H3 outline — {City} {Case} Attorneys — and tested against the live lander for the same city and case type (A: Dallas Truck is truck-accident-dallas-tx). Group C is B plus the partners' photo and nothing else. Leads carry variant: {city}-headings (B) or {city}-headings-photo (C) alongside case_type. Setup and reading results: NEW-TAGS-LANDERS.md; every A / B / C URL: CAMPAIGN-URLS-NEW-TAGS.md.
Group D · PPC rep, long
Group E · PPC rep, simple
Arizona · PPC rep, one page per keyword
The PPC rep's paid-search designs. Texas: each tested against the live lander for the same city and case type (A: Dallas Car is car-accident-dallas-tx). Group D is the long page, at the rep's own URLs (/car-accident-lawyer-dallas-tx/); group E is the short form-first page (…-simple/). Leads carry variant: {city}-ppc-long (D) or {city}-ppc-simple (E) alongside case_type. Arizona: one short page per ad-group keyword at /az/{area}/{keyword}/, calls to (520) 376-2425, leads tagged variant: az-{area}-{keyword}. English only. Every URL: CAMPAIGN-URLS-PPC-REP.md.
This hub is for review only — never send ad traffic here. Campaign final URLs go directly to a city page.